Cookie policy
What is a “cookie”?
A “cookie” or tracker is a file or piece of information that can be stored on or read from your device (computer, tablet, smartphone, etc.) when you visit a website or use an online service.
Cookies and other trackers can, in particular, help ensure the Site works properly, remember certain choices, measure audience activity, measure the effectiveness of advertising campaigns, and—subject to your consent when it’s required—personalize the ads you see.
For more information about cookies and trackers, you can visit the CNIL website: https://www.cnil.fr/fr/cookies-et-autres-traceurs/que-dit-la-loi.
What types of cookies and trackers do we use?
Depending on the features enabled on the Site, MKD WORD S.L may use the following categories of cookies and trackers:
1. Strictly necessary cookies
These cookies are needed for the Site to function and to provide services that the User has expressly requested.
They can, in particular, help:
- keep a user session active;
- ensure authentication and security;
- remember certain choices required for the Site to work;
- store preferences related to cookie consent;
- ensure the payment flow works.
These trackers are not used for advertising purposes and do not require consent when they are strictly necessary to provide the requested service.
2. Audience measurement and analytics cookies
Subject to your consent when it’s required, we use audience measurement tools to understand how the Site is used, measure visits, sessions, pages viewed, conversions, and improve the Site’s performance.
We use, in particular, Google Analytics 4.
Google Analytics may use the following cookies:
- Name : _ga
- Provider : Google
- Purpose : distinguish users in order to produce statistics on Site usage
- Default duration : 2 years, subject to the configuration actually applied on the Site
- Name : _ga_
- Provider : Google
- Purpose : keep track of the session state and enable measurement of Site usage
- Default duration : 2 years, subject to the configuration actually applied on the Site
When audience measurement tools are linked to advertising services or allow data to be cross-referenced for marketing purposes, they are only enabled after the required consent has been obtained.
3. Advertising cookies and trackers
Subject to your consent, we may use cookies, pixels, tags, or similar technologies offered by advertising platforms in order to:
- measure the effectiveness of our advertising campaigns;
- attribute a sign-up, subscription, or sale to a campaign;
- create advertising audiences;
- run retargeting for people who have already visited or used the Site;
- personalize ads that may be shown to you;
- limit or optimize the delivery of certain campaigns.
Depending on the campaigns and integrations actually enabled, these services may be provided by:
- Google Ads ;
- Microsoft Advertising ;
- Meta Ads ;
These partners may receive information such as technical identifiers, browser or device information, the IP address, pages viewed, events carried out on the Site, the source of a visit, or certain conversion identifiers.
These advertising trackers are not enabled before your consent when such consent is required.
4. Conversion measurement and affiliate tracking
Subject to your consent when it’s required, we may use trackers that help identify the source of a visit or transaction, measure the performance of acquisition partners, or attribute a sale to an affiliate.
These processes may be carried out in particular with other affiliate partners with whom MKD WORD S.L works.
The information processed may include, in particular, the click identifier or affiliate identifier, the original campaign, the conversion date, and the information strictly necessary for attributing the transaction.
5. Ads and audiences based on our customer data
Some advertising features don’t necessarily rely only on cookies.
When you’ve given the necessary consent, MKD WORD S.L may also share certain contact data provided directly as part of using the Service, including your email address and, when available, your first name and last name, with advertising platforms such as Google Ads, Microsoft Advertising, Meta Ads, or any other advertising platform.
This data may be used to:
- create or update advertising audiences;
- exclude certain Customers from acquisition campaigns;
- run retargeting;
- measure or improve campaign effectiveness;
- offer more relevant advertising communications.
Where the platform concerned allows or requires it, this data may be hashed before transmission.
This processing is only carried out for Users for whom MKD WORD S.L has the necessary legal basis and, where required, valid consent.
How do we collect your consent?
On your first visit, a cookie management module lets you:
- accept cookies and trackers subject to consent;
- refuse them;
- tailor your choices by purpose.
Cookies and trackers that are not strictly necessary won’t be enabled until you’ve made your choice when prior consent is required.
Simply continuing to browse, not taking any action, or closing the banner does not count as accepting cookies subject to consent.
Refusal must be possible to express just as easily as acceptance.
Your cookie choice may be stored to avoid asking you every time you visit. MKD WORD S.L may renew the consent request at appropriate intervals or when a new purpose or a new partner requiring your consent is added.
How can you change or withdraw your consent?
You can change your choices or withdraw your consent at any time via the “Manage my cookies” module available on the Site.
Withdrawing consent is just as easy as giving it and does not affect the lawfulness of processing carried out before your withdrawal.
When you withdraw your consent, MKD WORD S.L stops enabling the relevant trackers for future visits, subject to the technical timeframe needed to apply your choice.
How long we keep your choices
To avoid asking the User every time they visit, the choice you make regarding cookie use may be stored for a set period.
MKD WORD S.L keeps an acceptance or refusal choice for six (6) months, unless there’s a significant change to the purposes or partners that requires consent to be collected again.
Cookie and tracker lifespan
Lifespan depends on the cookie, its purpose, and the relevant provider.
The exact list of cookies and trackers actually placed on the Site, their providers, purposes, and retention periods must match the tools actually enabled on the Site and is available via the cookie management module.
Durations may change depending on the Site configuration or changes made by the relevant providers.
International transfers
Some of the providers mentioned above may process data from countries located outside the European Economic Area.
Where applicable regulations require specific safeguards, transfers are governed using a mechanism recognized by applicable law, such as an adequacy decision, the Standard Contractual Clauses approved by the European Commission, or another authorized transfer mechanism.
Browser settings
You can also use your browser’s features to delete or block certain cookies.
These settings complement but do not replace the consent management module available on the Site.
You can, in particular, check the help pages of the main browsers:
- Safari
- Chrome
- Firefox
- Microsoft Edge
Blocking certain strictly necessary cookies may affect how some Site features work.
More information
For more information about cookie and tracker management:
CNIL – Cookies and other trackers
You can also read our Privacy Policy to learn more about the processing of Personal Data carried out by MKD WORD S.L.
A “cookie” or tracker is a file or piece of information that can be stored on or read from your device (computer, tablet, smartphone, etc.) when you visit a website or use an online service.
Cookies and other trackers can, in particular, help ensure the Site works properly, remember certain choices, measure audience activity, measure the effectiveness of advertising campaigns, and—subject to your consent when it’s required—personalize the ads you see.
For more information about cookies and trackers, you can visit the CNIL website: https://www.cnil.fr/fr/cookies-et-autres-traceurs/que-dit-la-loi.
What types of cookies and trackers do we use?
Depending on the features enabled on the Site, MKD WORD S.L may use the following categories of cookies and trackers:
1. Strictly necessary cookies
These cookies are needed for the Site to function and to provide services that the User has expressly requested.
They can, in particular, help:
- keep a user session active;
- ensure authentication and security;
- remember certain choices required for the Site to work;
- store preferences related to cookie consent;
- ensure the payment flow works.
These trackers are not used for advertising purposes and do not require consent when they are strictly necessary to provide the requested service.
2. Audience measurement and analytics cookies
Subject to your consent when it’s required, we use audience measurement tools to understand how the Site is used, measure visits, sessions, pages viewed, conversions, and improve the Site’s performance.
We use, in particular, Google Analytics 4.
Google Analytics may use the following cookies:
- Name : _ga
- Provider : Google
- Purpose : distinguish users in order to produce statistics on Site usage
- Default duration : 2 years, subject to the configuration actually applied on the Site
- Name : _ga_
- Provider : Google
- Purpose : keep track of the session state and enable measurement of Site usage
- Default duration : 2 years, subject to the configuration actually applied on the Site
When audience measurement tools are linked to advertising services or allow data to be cross-referenced for marketing purposes, they are only enabled after the required consent has been obtained.
3. Advertising cookies and trackers
Subject to your consent, we may use cookies, pixels, tags, or similar technologies offered by advertising platforms in order to:
- measure the effectiveness of our advertising campaigns;
- attribute a sign-up, subscription, or sale to a campaign;
- create advertising audiences;
- run retargeting for people who have already visited or used the Site;
- personalize ads that may be shown to you;
- limit or optimize the delivery of certain campaigns.
Depending on the campaigns and integrations actually enabled, these services may be provided by:
- Google Ads ;
- Microsoft Advertising ;
- Meta Ads ;
These partners may receive information such as technical identifiers, browser or device information, the IP address, pages viewed, events carried out on the Site, the source of a visit, or certain conversion identifiers.
These advertising trackers are not enabled before your consent when such consent is required.
4. Conversion measurement and affiliate tracking
Subject to your consent when it’s required, we may use trackers that help identify the source of a visit or transaction, measure the performance of acquisition partners, or attribute a sale to an affiliate.
These processes may be carried out in particular with other affiliate partners with whom MKD WORD S.L works.
The information processed may include, in particular, the click identifier or affiliate identifier, the original campaign, the conversion date, and the information strictly necessary for attributing the transaction.
5. Ads and audiences based on our customer data
Some advertising features don’t necessarily rely only on cookies.
When you’ve given the necessary consent, MKD WORD S.L may also share certain contact data provided directly as part of using the Service, including your email address and, when available, your first name and last name, with advertising platforms such as Google Ads, Microsoft Advertising, Meta Ads, or any other advertising platform.
This data may be used to:
- create or update advertising audiences;
- exclude certain Customers from acquisition campaigns;
- run retargeting;
- measure or improve campaign effectiveness;
- offer more relevant advertising communications.
Where the platform concerned allows or requires it, this data may be hashed before transmission.
This processing is only carried out for Users for whom MKD WORD S.L has the necessary legal basis and, where required, valid consent.
How do we collect your consent?
On your first visit, a cookie management module lets you:
- accept cookies and trackers subject to consent;
- refuse them;
- tailor your choices by purpose.
Cookies and trackers that are not strictly necessary won’t be enabled until you’ve made your choice when prior consent is required.
Simply continuing to browse, not taking any action, or closing the banner does not count as accepting cookies subject to consent.
Refusal must be possible to express just as easily as acceptance.
Your cookie choice may be stored to avoid asking you every time you visit. MKD WORD S.L may renew the consent request at appropriate intervals or when a new purpose or a new partner requiring your consent is added.
How can you change or withdraw your consent?
You can change your choices or withdraw your consent at any time via the “Manage my cookies” module available on the Site.
Withdrawing consent is just as easy as giving it and does not affect the lawfulness of processing carried out before your withdrawal.
When you withdraw your consent, MKD WORD S.L stops enabling the relevant trackers for future visits, subject to the technical timeframe needed to apply your choice.
How long we keep your choices
To avoid asking the User every time they visit, the choice you make regarding cookie use may be stored for a set period.
MKD WORD S.L keeps an acceptance or refusal choice for six (6) months, unless there’s a significant change to the purposes or partners that requires consent to be collected again.
Cookie and tracker lifespan
Lifespan depends on the cookie, its purpose, and the relevant provider.
The exact list of cookies and trackers actually placed on the Site, their providers, purposes, and retention periods must match the tools actually enabled on the Site and is available via the cookie management module.
Durations may change depending on the Site configuration or changes made by the relevant providers.
International transfers
Some of the providers mentioned above may process data from countries located outside the European Economic Area.
Where applicable regulations require specific safeguards, transfers are governed using a mechanism recognized by applicable law, such as an adequacy decision, the Standard Contractual Clauses approved by the European Commission, or another authorized transfer mechanism.
Browser settings
You can also use your browser’s features to delete or block certain cookies.
These settings complement but do not replace the consent management module available on the Site.
You can, in particular, check the help pages of the main browsers:
- Safari
- Chrome
- Firefox
- Microsoft Edge
Blocking certain strictly necessary cookies may affect how some Site features work.
More information
For more information about cookie and tracker management:
CNIL – Cookies and other trackers
You can also read our Privacy Policy to learn more about the processing of Personal Data carried out by MKD WORD S.L.